Unless you’ve been living on the moon this past few weeks you will be aware of the Ice Bucket Challenge [ #Icebucketchallenge ] . Its purpose is to raise awareness and money for motor neuron disease. It started in the US with raising money for the the ALS and quickly expanded to other charities globally targeting the disease including MNDA in the UK.
You’re probably already fed up with you social media timelines being clogged up with people doing the challenge, I know I am. Do I Really need to see another person pour a bucket of water over their head and nominate three more people?
But. It’s caught on, and I doth my cap to any charities that can come up with new, fun, and (in this case HIGHLY successful) ways to raise awareness and money for their causes.
As some people started to get weary of the challenge, a new thing occurred, the, I’m going to give my money to a different charity response. I’ll be honest, those doing this annoy me. If you don’t want to do the challenge, don’t do it, and don’t do it at all. If you feel that strongly about, show some conviction. But also explain why.
If your favourite charity is X, then surely you already give your money and / or time to it regularly – monthly Standing Orders/Direct Debits etc? I Have five set up which I listed in my Icebucket video. Could some of those charities do with a bit more coverage? Absolutely, especially SENSE – deaf/blind charity http://www.sense.org.uk/ and Myasthenia Gravis (Myaware) http://www.myaware.org/ – a charity dealing with a muscle wasting disease.
But, should I then say, I can’t possibly afford to give money to any other charity, particularly one that has been spectacularly successful through a challenge, just because that challenge annoys me?
You need to ask yourself just what about organisations trying to raise money and awareness about a degenerative disease with no cure upsets you so much that the idea of donating a couple of quid offends you so much?
Let me remind you what we are talking about here:
Motor Neurone Disease (MND) is a progressive disease that attacks the motor neurones, or nerves, in the brain and spinal cord. This means messages gradually stop reaching muscles, which leads to weakness and wasting.
MND can affect how you walk, talk, eat, drink and breathe. There is currently no cure for MND
‘But I feel bullied/guilt tripped into doing it’ … blah blah blah
I’m still not sure I see the issue, other than wanting to make the issue all about you. Look at me, I’m going to give my money to someone else instead. Seriously, if you don’t think ALS / MND is a cause worth contributing to, fine. Don’t donate money, don’t do the #Icebucket challenge but also don’t moan about it, as if you’ve suddenly been put upon. But also remember you can give money to more than one organisation. If this challange reminds you that another charity you hold dear could do with an extra fiver, brilliant, but don’t make it an either or question.
For me, I think about the regular requests for sponsorship from friends and colleague running marathons and the like. Do those who are giving money to different charities over the ice bucket challange also go to their freinds, ‘I see your raising money for Cancer UK. Sorry, not one of my Charities. I’ll tell you what i’ll donate a fiver to the PDSA instead. ok’ ??
I chose to do the challenge. It’s silly, it amused my daughter, and I’m happy to give money to a worthwhile cause.